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ICF Accredited 1:1 Coaching
Offering a safe, supportive and straight-talking space to explore what’s next, what’s getting in the way and what’s possible.
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Executive Coaching
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Leadership Coaching
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Career Coaching
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Confidence & Self-Belief Coaching
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Life Direction & Fulfilment Coaching
Sessions available via Zoom, Microsoft Teams or in-person at my office in Beeston, Nottingham.
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From the bottom of my heart and soul, you have truly blessed me with the tools I needed to move forward and that is priceless. Thank you isn’t a sizeable word. It doesn’t convey the gratitude I have.
Kelly, UK
Working with Adam has been a truly life changing experience. He has given me the space and tools that are allowing me to grow into a person I am much prouder to be. Adam is a wonderful individual and you will not regret a single moment spent in his presence
Jess, UK
After three sessions with Adam, I landed a new part-time job, gained confidence and feel ready to take on any new challenges that come my way.
Audrey, US
It has been absolutely phenomenal, surpassing all my expectations of what it could be. It's truly been an amazing journey.
Sam, UK
It’s given me an inner confidence to be proud of myself and to not live in fear.
Sarah, UK
I was experiencing a great deal of anxiety at work and Adam brought so much insight, perspective and many tools to my toolkit. I wouldn't have this much courage to push forward with my career goals without his support.
David, Canada
He has a warm, empathetic yet challenging style and intuitively creates an environment that helps you feel at ease, listened to and appreciated.
Paula, UK
Adam has a depth of experience and knowledge and the enviable ability to create safe spaces for clients to make progress. Three words to sum up his coaching: insight, energy, action.
Maria, UK
1:1 Coaching
Would you like more confidence and self-belief in your life, career, decision-making or relationships? Adam’s warm, informal coaching style blends humour, gentle provocation and practical tools like visualisations and guided exercises to help you uncover self-belief and take meaningful action.
Adam is a qualified and accredited personal and business coach and holds the International Coaching Federation's PCC coaching credential. He is a regular guest on BBC Radio and regional television, where he shares lifestyle coaching tips and exercises. His debut self-coaching book, The Way of The Diva - Your Guide to a Bolder, Braver and More Confident You, is available from thewayofthediva.com, Amazon and Waterstones.
Each session lasts for 60 minutes and can be either online or in-person at Adam's office in Beeston, Nottingham.
Coaching Style
Adam’s style is informal, open, and warm. He incorporates humour and gentle provocation to make the experience enjoyable and productive. Adam incorporates coaching tools and exercises in his coaching, including visualisations, physical movement and guided exercises. His coaching approach draws from multiple disciplines, including positive psychology, psychotherapy and leadership development. He believes in mutual respect and trust, following your lead in creating the ideal conditions for you to do your best and freshest thinking and make progress in the areas that are important to you.
Coaching is a supportive process that helps people clarify their goals, overcome challenges and create a plan to achieve the things that matter most to them. Think of it like having a guide or a thinking partner who asks the right questions to help you figure out your next steps, rather than telling you what to do. It’s about unlocking your potential and helping you move forward with confidence and purpose.
Coaching usually happens in a series of one-on-one conversations (called sessions) with your coach. In these sessions, the coach listens, asks thought-provoking questions, and helps you explore your thoughts, feelings and ideas. You might set goals, brainstorm strategies or reflect on what’s holding you back. Coaches don’t give advice or solve your problems for you - they empower you to find your own answers. Between sessions, you take action on the steps you’ve planned and the coach holds you accountable and helps you stay on track.
Sessions last for 60 mins and can either be 'one-off' or bought in blocks of 4 or 6.
Sessions can be online via Zoom, Microsoft Teams, Google Meet, on the telephone, or at my office in Beeston, Nottingham.
How often you see your coach depends on your goals, schedule and personal preferences, but most people have sessions every 2–4 weeks. This gives you time to reflect, take action and make progress between meetings.
A chemistry session is a short, introductory meeting with a coach to see if you’re a good fit to work together. It’s like a “getting-to-know-you” conversation where you can:
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Share what you’re looking for from coaching.
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Ask questions about the coach’s style, approach, and experience.
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Get a sense of how comfortable and understood you feel with the coach.
It’s also a chance for the coach to explain how they work and ensure they’re the right person to support you. There’s no obligation - if it feels like a match, great! If not, that’s okay too.
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About Adam
Adam Goodman-Smith (The Self-Belief Coach) is an accredited coach and self-help author specialising in confidence, self-esteem and overcoming self-doubt. He supports individuals, teams and fellow coaches to stop playing small and lead with greater clarity and courage.
He offers 1:1 coaching and workshops on confidence, imposterism, self-sabotage, boundaries, assertiveness and strengths. His signature programme, Authentic Empowerment - No More Playing Small, runs online and in person and includes inspiring guest speakers. He also coaches developing coaches to deepen their confidence in practice.
With over a decade in coaching and leadership development, Adam has designed and delivered a wide range of programmes across sectors. Adam is a proud Ambassador for domestic abuse charities Broxtowe Women’s Project and White Ribbon UK.
